~ The leading breakfast cereal brand signs on with India's first-ever professional
Table Tennis league ahead of its second season which will now be called the
CEAT UTT Powered By Kellogg’s ~
In a major boost to the second edition of Ultimate Table Tennis (UTT), India’s leading breakfast cereal brand Kellogg’s has come on board as a sponsor in the ‘Powered By’ category. With this new association, the league will be called CEAT UTT Powered By Kellogg’s.
Kellogg’s, an 110 year old brand, is known to championing the importance of “no compromise on morning nourishment”. Early this year, the brand announced its purpose of ‘nourishing your dreams’ by laying a strong nourishing foundation for the strivers and go-getters in India to help achieve their greatness in life. An association with a platform, that encourages the passionate and the tenacious in Table Tennis to prove their mettle, is in line with the brand’s purpose.
Sumit Mathur, Chief Marketing Officer, Kellogg India says “Kellogg’s is committed to helping people make the most of each day's possibilities with a nutritious breakfast to fuel their passions. It is an honour to be associated with UTT, and we wish all the athletes reach their full potential and achieve their dreams at the upcoming season.”
“"We are delighted to welcome Kellogg's onboard. Their involvement is a testament to the widening reach and growing affinity of UTT, which we believe is a fillip to the League as well as the sport of Table Tennis in the country. We look forward to a fruitful association with Kellogg's in our mutual objective to take UTT to greater heights," said Mrs. Vita Dani, League owner of CEAT UTT Powered by Kellogg’s.
CEAT Ultimate Table Tennis Powered By Kellogg’s promises 18 days of trailblazing Table Tennis across Pune, Delhi and Kolkata starting June 14, 2018. The second season promises to take the sport to greater heights and newer audiences. Six franchises will battle it out for the CEAT Ultimate Table Tennis trophy, with Falcons TTC coming in as the defending champions. With the continued support of our stakeholders, the Table Tennis Federation of India & the official league broadcaster, the Star Network, CEAT Ultimate Table Tennis season 2 promises to be even bigger & better.