CEAT Ultimate Table Tennis Powered by Kellogg's received a shot in the arm with the Indian Oil Corporation Limited joining the event as the Presenting sponsor.
The country's energy giant that has many top Indian sportspersons on its roster including table tennis stars Sharath Kamal and Manika Batra, will also be an exclusive sponsor of the pre-tie, mid-tie and post-tie shows of CEAT UTT, an initiative by 11SPORTS supported by Table Tennis Federation of India (TTFI). The tournament commences in Pune from June 14 before heading to Delhi and Kolkata, where the final will be played on July 1.
The topmost Fortune 500 company of India, IndianOil has interests in oil, gas, petrochemicals and alternative energy sources and is present across the entire value chain from refining, pipeline transportation & marketing, to exploration & production of crude oil & gas and globalisation of downstream operations.
Mr. Subodh Dakwale, Executive Director (Corporate Communication & Branding) believes the tie-up with CEAT-UTT is an extension of the company's interests in sport. “We are delighted to partner with Ultimate Table Tennis in its second season. IndianOil has always encouraged sporting culture as part of nation building and it is heartening for us to be part of this initiative to promote the sport of table tennis in India. We look forward with excitement to the new Season and to working with the League to promote table tennis throughout India,” he said.
Expressing her delight at the development, CEAT UTT League Owner Mrs. Vita Dani said: "IndianOil is a long-standing patron of table tennis and their involvement with CEAT UTT is a major boost to the league. With an organization such as theirs that is well-steeped in supporting sporting endeavors and sportspersons, CEAT UTT has taken another step in ensuring the second edition will be bigger and better."
Three-time national table tennis champion and co-promoter of CEAT-UTT, Niraj Bajaj feels the partnership with IndianOil will only enhance the stature of the tournament. “We are delighted that an iconic brand of the stature of the Indian Oil Corporation has stepped forward to partner with CEAT UTT. We are committed to delivering a significant return on investment for each of our partners and look forward to working hand in hand with IOC to elevate the league year on year.” he said.